Apple Computers and Marketing

It seems like just yesterday, Apple had put out that commercial with the woman running with the hammer into the movie theater. The commercial goes on to show the woman throwing the hammer at the screen in which a mans face is speaking to the audience of all men. The commercial was a play on the book 1984 by George Orwell. Today, Apple computers and products, most notably the iPod, are still extremely popular. So, what is it about Apple products that appeals to the masses?

From ergonomic keyboards to sleek laptop computers and portable music players which hold hundreds to thousands of songs, audio and video; any of these could be a reason why so many of us love to buy Apple products. When one looks at an Apple commercial, it seems that Apple is appealing to younger people or those who are more creatively inclined. The most recent commercials pit the Apple guy against the PC guy. Typically, these commercials depict the Apple guy as the more laid back, creative one while the PC guy is typically depicted as extremely stiff and unchanging. Likewise, many people who have used both Apple and PC products claim to like Apple products more because Apple software seldom gets hacked into while the PCs are always infected with viruses put in place by hackers.

As to who is the true leader in the technology industry, Apple certainly does have a strong appeal. Even I have to admit that once I saw the iPod commercials with the silhouettes dancing to the music, I wanted an iPod. Perhaps the reason that Apple is so popular is due, in large part, to its clever marketing tactics. If you put an Apple commercial next to any PC commercial, it seems like PCs are more for the business man or woman while the Macs are more for the creative types. The play on music in conjunction with the use of bright colors and movement appeal to our senses more. Is it time for PCs to catch on and change their tune?

People who are used to using a personal computer are sometimes reluctant to try Apple products because the set up is totally different. While Apple has the capability to have Microsoft Word installed on it, even Microsoft Word appears differently than what PC users are used to. We are, by nature, creatures of habit to varying degrees. The main thing that Apple and PCs have in common is that they are both computers. However, there is a price tag difference. To purchase an Apple computer or laptop, you had better be ready to fork over some serious cash because their products are considerably more expensive than PCs. Remember the saying: "You get what you pay for," however. With that high price tag comes a plethora of neat features as well as the fact that Apple products get seldom (if ever) get infected with computer viruses. Is the software really that much better? When buying a computer, regardless of whether or not it's a MAC or a PC, always make sure that there is a warranty should anything ever go wrong.

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Many people believe that New York is a place with high rise glass and steel building occupied by investment bankers who want to just make money. But the reality is that New York is a cultural, fashion, entertainment and tourist Mecca. There are many events during the holiday season that attract millions of tourist from around the world to participate in.

One of the most famous events on New York calendar is Macy's thanksgiving parade. In 1924, the annual Thanksgiving parade started by Louis Bamberger in Newark, New Jersey at the Bamberger's store was transferred to New York by Macy's. In New York, the employees marched to Macy's flagship store on 34th Street dressed in vibrant costumes. There were floats, professional bands and live animals borrowed from the Central Park Zoo. At the end of that first parade, as has been the case with every parade since, Santa Claus was welcomed into Herald Square. At this first parade, however, the Jolly Old Elf was enthroned on the Macy's balcony at the 34th Street store entrance, where he was then "crowned" "King of the Kiddies." With an audience of over a quarter of a million people, the parade was such a success that Macy's declared it would become an annual event.

The event has grown so famous around the world that people plan their visit to New York solely to visit the parade. In recent years the parade has become controversial because of the accidents caused by huge inflated cartoon figures.

The other celebrated event is the New Year's Eve ball drop celebrations at the Time square. On December 31, 1907, a ball signifying New Year's Day was first dropped at Times Square, and the Square has held the main New Year's celebration in New York City ever since. On this night hundreds of thousands of people congregate to watch the Waterford crystal ball being lowered on a pole atop the building (though not to the street, as is a common misconception), marking the new year. It replaced a lavish fireworks display from the top of the building that was held from 1904 to 1906, only to be outlawed by city officials. Beginning in 1908, and for more than eighty years thereafter, Times Square sign maker Artkraft Strauss was responsible for the ball-lowering. During World War II, a minute of silence, followed by a recording of church bells pealing, replaced the ball drop because of wartime blackout restrictions. Today, Countdown Entertainment and One Times Square handle the New Years' Eve event in conjunction with the Times Square Alliance. A new energy-efficient LED ball, celebrating the centennial of the ball drop, debuted for the arrival of 2008. The newest ball, which will be dropped on New Year's Eve for the arrival of 2009, will be larger and become a permanent installation as a year-round attraction.

Many couples plan their trips to this event to tie knots with their loved ones to make it more memorable. New York is also famous for its broad way shows and musicals. It is the city that never sleeps and provides round the clock entertainment to the visitors from all over the world. New York is also considered as United Nations of USA because of presence of people from all over the world. This designation is also justified because UN headquarters are also based in New York. It is estimated that 6 million people visit New York daily for various purposes. New York supports economies of its adjoining states like New Jersey & Connecticut. New York is a must see for anyone who wants to experience the potential of the human kind.

Abdul Kundi has been writing for various local newspapers since 2003. He has contributed regular columns to such well known publications as DAWN, The Frontier Post, Daily Muslims and Pakistan Chronicle. He has also been a speechwriter to politicians. His writing focuses on such diverse subjects as economy, politics, international affairs and travel. His columns can be found on internet as well.
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We have to acknowledge that the world is becoming more unconceivable than ever. If there is something that makes iPod Touch distinct from other device, it is the typical function of surfing the internet. iPod Touch is not just expected as a usual player which can enjoy the music, enjoy videos and play games. It is also a player that can surf online no matter where you are and whenever you want. That is a particular trait that acquires a good reputation from wholesale iPod Touch shops and other purchasers.

This is the unique iPod with 802.11b/g wireless access to the website. This features Safari, the most forward-looking website explorer ever on a light player. With built in Wi-Fi and the Safari website explorer, you have the internet at your finger tips, and websites seem that they do on your computer. You can easily guide your most loved web pages making use of the bookmarks feature, which also makes you to sync up your bookmarks from your Mac or PC. In addition, the touched screen allows you to manually access the address, with easy-used explorer keys at the bottom of the screen to save the time in inputting. You can also make use of the touch screen to search utilizing Google or Yahoo! to make things even faster. Whenever you are entered through Wi-Fi, you can watch your loved web pages to read news, pay bills, and go shopping.

This iPod makes use of a slimmed-down version of the "OS X" OS utilized for Apple's Macintosh PCs. The Mobile Safari explorer is based upon Apple's desktop Safari browser, but the UI is completely different. Its UI is created from the ground-up for finger tips and small screens no better than the mice and related big screens of desktop and laptop PCs, and every other iPod Touch wholesaler has been scrambling to pull up to it. The 2nd iPod Touch includes more Apple applied software than the original did. E-mail is now installed in, with sustaining for IMAP, POP and Microsoft Exchange servers. MobileMe subscribers, Exchange users and Yahoo Mail consumers can get "push" e-mail notifications, so email goes to your iPod Touch as long as it arrives at the server.

In other words, this iPod is not a Walkman-like, simple-ideal media player. It is a growing, public purpose pc platform that fits in the palm of your hand with conveniently getting into internet.

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Apple Store on George Street, Sydney
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Image by xopherlance
Sydney, Australia. One of the very few things I found irksome about Australia was the internet situation -- it's expensive and you have to watch how much you use. If you go over your monthly bandwidth limit your ISP will charge you extra fees or drop you down to dial-up speeds. I had to make a trip to the Apple Store nearly every Sunday to piggyback their free WiFi, since it was the only place in New South Wales offering that service. The idea that coffeeshops, cafes, or bookstores might offer free WiFi access to their customers is a strange and risible one to the Aussie mind.

See where this picture was taken. [?]

The Apple Tax Increases

Apple has a nasty little habit of updating iPods on a yearly basis, which means that your current iPod doesn't have very long to remain the latest and greatest. From a business perspective, there's two ways to look at it.

One, which is Apple's point of view, is that customers will buy iPods, then be tempted to buy the next, improved iPod as well. Apple thinks customers should buy iPods as often as possible. This of course, is how Apple has struck it rich with the iPod.

The other is the point of view that luxury car companies have (such as Mercedes, BMW, Lexus and Audi). They charge more (than the average product), and come out with complete redesigns every 6-9 as opposed to 4 for many Honda and Toyota models. Repeat business is important to most businesses, and in order to build customer loyalty, customer satisfaction is key. Being more expensive, Apple has had no but to go this route with their laptops, keeping the glowing Apple logo and other family styling cues.

The interesting thing is that Apple's products go through short life cycles AND are more expensive than the competition, for the most part! That's two profit strategies where there should be one, and it's easy to see why the number one complaint against Apple products is price. Every single Apple product is priced more than the competition, and this practice of overpricing has gained the title - The Apple Tax.

The Apple tax is essentially the premium you pay for the product being from Apple. The Macbook and Macbook Pro laptops are significantly more expensive than their competition if looked at component-by-component. So how is it that Apple continues to become more and more successful; why do people continue to buy Apple products?

People are suckers for styling, and so far, no company has been able to come close to Apple in terms of style across the line (not a one-off product like the Voodoo Envy). Apple's simplicity-based marketing approach has done a lot to capture people's attention, and the dislike for Vista has only helped their cause. Right now, there is a perception that Mac OS X is a superior operating system. This is not actually the case (in fact, it was shown to be less secure at hacker competitions).

Apple can gain more market share, increase the units sold as well as overall revenue by revising their pricing strategy and value proposition. They also need to consider the long-term effects of their current product life cycles - the market will not continue to respond to these things favourably forever.

Check out reviews and information on Brinkmann gas grill products and HP external hard drive units.

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Cool Ipod images

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All my iPods
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Image by nikitac
iPods I collected in the recent years, I love having different iPods to suits different situation. If I'm on a long business trip, I would pick 20GB of music with me. For everyday use, a shuffle or nano would do the job.

這些年來不知不覺買了好幾部iPod,配合每天不同的心情使用。

ipod 031
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Image by Polka Dots and Pastries

ipad
by AJC1

There is now a new tool for parents who want an easy way to monitor their children's iPad. The software is similar to any parental monitoring product for PCs, but is now available for the hot new iPad.

The software is called an iPad spy app in the media, but the software is advertised purely as a monitoring application for parents or employers.

As more children get their hands on an iPad, parents need a way to ensure their children are not visiting websites that you've restricted, or emailing someone they shouldn't be. Using an iPad spy app, parents have a way to easily monitor their children's activity on their iPad, and then make their own decision to intervene.

WHAT IS IT? & HOW DOES IT WORK?

An iPad spy app is a small application that you install directly on an iPad. Once installed, it will secretly start to record various "events" that occur on an iPad. These events are then silently uploaded to a remote account where you can access them using any internet connected device that has a web browser.

Here is a breakdown of what it can do.

Read emails - This feature will enable you to read emails that are sent or received on an iPad. This feature works even if the emails are deleted as soon as they are read. For parents who want to keep an eye on who their children email, this is a very valuable feature.

View Browser History - With this feature, you'll get full visibility into the browser history of the iPad user. No more wondering which websites they are visiting. The great thing about this feature is that it will work even if the history is immediately deleted. This means even if your children immediately delete their browser history when visiting websites, you'll still be able to see what they were doing.

View Contacts (new or old) - This feature enables you to easily view every contact on the iPad.

View Photos - This feature will enable parents to see all the photos stored on their children's iPad. Very valuable for parents who want to see the type of photos that their children are downloading and/or sharing with their friends.

Now that you know what an iPad spy app is, what it can do, & how it can help parents monitor their children's iPad use, you can decide for yourself if this is something you want to use to keep an eye on your children.

Check out this spy phone review and news site for the latest information on iPad spy software.

For the latest information on iPad spy and tracking apps, go to this spy app review and resource site. Another great resource is this cell phone spy reviews site for lots of iPad and iPhone spy reviews.

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Play Me, I'm Yours Austin - piano 7 - photo 06, Apr 17, 2011
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Image by Ed Yourdon
This photo was taken of the piano located at the half-way point on the Pfluger Bridge across the bridge, about a half-mile west of the First Street bridge that I photographed on my first day in Austin.

It was a bright, sunny day, and it was also pretty windy. There were lots of people passing by, and several stopped to play for for a while. I recorded two of them, and also recorded the sound of the Texas state flag as it flapped in the wind.

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A few years ago, a British artist by the name of Luke Jerram came up with the intriguing idea of spreading pianos around the city, with an open invitation for anyone nearby to wander up and begin playing something. Anything. He started in London, and has subsequently brought his festival -- known as "Play Me, I'm Yours" -- to some 19 cities around the world, including such varied cities as Moscow, Sydney, São Paulo, Barcelona, Bristol, Bath, Birmingham, Cincinnati, San Jose, and Pécs.

And then New York City -- which is where I heard about it, in June 2010. Sixty pianos were donated, painted, and "installed" throughout the five boroughs of New York; you can see the locations here. Over a period of two weeks, I managed to visit every single one of the pianos -- except for two in Queens, which had been vandalized and removed before I could get to them -- and photographed them all in this Flickr set

I had such a good time with the New York pianos that I checked Luke's website periodically to see what plans he had for 2011. I learned that he was planning a festival in Adelaide, but that was too far away; and he was planning a festival in Geneva, but the date conflicted with some other plans I had made. I heard that he was considering Salt Lake City, but then it turned out that he actually scheduled a festival in Austin, TX for the month of April -- so that's where I decided to go.

You can see the details of the Austin festival at this Internet site, but the first thing I noticed was that it would be much smaller than the one in New York: only 14 pianos, most within walking distance of one another, and several of them located along the river that runs through the center of the city. As with New York, one of them had been vandalized and removed before I got to it; I heard that a replacement piano was being brought in, but I had only four days in Austin before I had to return home, and I never had a chance to see if it actually arrived. There was also one piano that I simply could not locate: it was supposed to be located on a hiking path in the midst of a wooded area in a rather strange area of on-ramps and off-ramps of the MoPac Expressway, but despite repeated references to two different Google maps on my iPhone (one showing exactly where I was standing, and another allegedly showing me where the mysterious piano was located), I never did track it down.

As for the pianos that I did find: like New York, it turned out that roughly 2/3 of them were sitting empty and alone when I got to them. In several cases, I sat there for half an hour or an hour, waiting for someone to show up and start playing something ... but nobody did. So there were only five pianos where I could actually listen to people playing music; and for each of them I made video recordings with my Sony Alpha 55 camera, and used Apple's iMovie program to clean up the videos and make them more presentable. In order to make them accessible on Flickr, I kept them all very short: Flickr only allows 90 seconds of video for an individual clip. I was also hoping to get some good HDR shots of the pianos at sunrise and sunset ... but nobody else gets up at sunset to play the pianos on public display, as I discovered on my first dawn excursion in Austin.

While I was there, I couldn't help taking some additional photos of the people in Austin as they enjoyed themselves in their canoes and rafts and paddle-boats out in the river. Those photos have nothing to do with pianos or the "Play Me, I'm Yours" festival, so I'll be placing them in a separate Flickr set.

So now I've done two cities ... and I think I'm done. It's been great fun, but it's time-consuming and expensive to venture off to a strange city for the single purpose of photographing a bunch of pianos ... which, alas, turn out to be unoccupied most of the time. Indeed, even if the "Play Me, I'm Yours" festival comes back to New York City at some point in the future, I think I'll skip the pianos located in Queens, Staten Island, Brooklyn, and the Bronx -- most of the action is in Manhattan, and that's a lot easier to deal with, logistically.

But if you haven't seen this festival, I urge you to check Luke Jerram's website periodically, and see whether he might be bringing his festival to your town. If so, take a look at the map, and you can probably figure out which pianos are likely to visited by lots of people -- e.g., in New York, it doesn't take a genius to guess that Times Square is going to get a lot more visitors than a piano in a remote corner of Van Cortlandt Park in the Bronx. Once you've got this figured out, go spend some time watching the action; chances are you'll be amazed and delighted by the variety of people who wander by, do a double-take when they see a piano that they had not expected to see, and then sit down to start playing ...

If there's a "Play Me, I'm Yours" festival coming to your city, and you think there might some interesting opportunities for photos or videos, drop me a note and let me know. I might drop in and say hello...

Apple_Watch_42mm_Silver (3)
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Image by Accesorios Belmont